Our lives—indeed, our very species—has storytelling wound into our DNA. From the earliest cave drawings, man has expressed himself in terms of story. Ancient civilizations understood that stories are vital to understanding our place in the world, so much so that they codified storytelling and found base rules that form it. Oral histories are a part of every culture across the globe.
I’ll give you three guesses as to the author of this statement. In fact, I’ll give you thirty. It’s not Bill Moyers, and it’s not James Cameron, and it’s not some literature professor. It’s from Breitbart News. If you’re a member of the professional (or non-professional) humanities, that should get you to more than guessing.
The quote, by Lawrence Meyers, appeared in a 2011 article headlined “Politics is Really Downstream from Culture.” It was an elaboration of Andrew Breitbart’s mantra, “politics is downstream from culture.” The slogan—a nice inverse of James Carville’s “It’s the economy, stupid!”—means what it says: Change the culture, change the government.
Now, six years later, national politics, we might say, is culture, and maybe even only culture. Steve Bannon, Breitbart’s successor, is not only in the White House, but, for the time being at least, enjoys a front-row seat on the National Security Council. John McCain, concerned about the elevation of a civilian political strategist to chief advisor on foreign affairs, has called Bannon’s NSC role a “radical departure from any National Security Council in history.” But the concern should run deeper than the possibility of war becoming but another mode of dirty politics. It should include Bannon making international relations into little more than a good story. This sense of story, as something that captures the attention, immerses the reader or viewer, and manufactures a desired political attitude, is Bannon’s stock-in-trade. He’s explicit about his sources for his narrative techniques: “the Left,” conceived on a spectrum from Hollywood filmmakers to Lenin (whom Bannon has said he idolizes, with tongue pretty clearly in cheek).
Since he left Goldman Sachs in 1990, Bannon has been first and foremost a worker in the culture industry, a producer of stories. After helping negotiate the sale of Castle Rock Entertainment to Ted Turner, Bannon gained a stake in television shows like Seinfeld. He then got into his own brand of filmmaking, producing among other works, a hagiography of Ronald Reagan, a celebration of Sarah Palin, an encomium to Duck Dynasty star Phil Robertson, and a self-explanatory exposé, “Occupy Unmasked.” After Andrew Breitbart died suddenly in 2012, Bannon took over Breitbart News and single-handedly retrofitted the fringiest part of the “Right Wing Conspiracy” into a slick, savvy, and at least partly fact-based operation. (At the same time, Bannon helped found the investigative research organization that produced Clinton Cash, the book that undermined the Democratic nominee long before anyone from Vermont got involved.)
In addition to left-leaning pop culture sources, Bannon has also borrowed techniques from the academic left, specifically from the Humanities. That’s why it’s now possible to find quotes like the one I led off with above, where it’s hard to tell if we’re reading literary theory or an article on Breitbart. Continue reading
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