Tag Archives: apple

Apple’s Fight with the FBI: A Follow Up

Cracked iPhone. Camron Flanders via Flickr.

Cracked iPhone. Camron Flanders via Flickr.

In the end, the Apple-FBI dispute was solved when the FBI cracked Apple’s security—without assistance. This is great for the FBI, but terrible for Apple, which now has, as the New York Times reports, an image problem. “Apple is a business, and it has to earn the trust of its customers,” says one security company executive in the Times. “It needs to be perceived as having something that can fix this vulnerability as soon as possible.”

In taking on the FBI in the San Bernardino case, Apple, it seems, had hoped to create the perception of an absolute commitment to security. Creating an iPhone that not even the state could crack was important to Apple’s image in a post-Snowden era. No doubt Apple must have marketing data that suggests as much.

But now, everybody knows Apple’s “security” can be breached, with or without the help of Apple’s engineers. If the FBI had deliberately picked a public fight with Apple (which nothing suggests they did), it could hardly have orchestrated a better response to Apple’s refusal to cooperate with the San Bernardino investigation: The FBI got what it wanted while undermining the very claim on which Apple staked its case in the court of public opinion, leaving Apple frantically trying to figure out how they did it.

Of course, as the security executive says, Apple is a business. Still, in an age of complaints about  corporate profits taking precedence over the needs of civic life, I continue to be mystified by Apple’s stance, which—whatever the company’s claims—makes sense only as a strategy to maintain or further maximize its profits. In this case, Apple has shown little regard for that which the relative security of a society actually depends: legitimate forensic work, due process, and the state’s (yes, the state’s, which, unlike corporations or private security firms, is publicly accountable) capacity to gauge future threats and reasonably intervene within the confines of the law. Yet “security” is to Apple a marketing problem, not a civic problem.

As I stated in my earlier, longer, and admittedly more thoughtful post about this matter, I think that Apple could have cooperated in this particular case, as they had done in past cases, with relatively little harm to the company’s reputation and with real forensic good being done. Of course, cooperation would have meant that the only wall between your iPhone and the FBI would have been the law itself, but isn’t that the whole point of liberal societies? Lex Rex—law over all, including the FBI, and including Apple’s image.

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The Public, the Private, and Apple’s Fight with the FBI

Apple CEO Tim Cook (2012). Mike Deerkoski via Flickr.

Apple CEO Tim Cook (2012). Mike Deerkoski via Flickr.

Apple is resisting the FBI’s request that the company write software to help unlock the IPhone of Syed Rizwan Farook, the perpetrator, with Tashfeen Malik, of the massacres in San Bernardino, California, on December 2, 2015. Apple is said to worry that if it lets the FBI into Farook’s phone, it will open a global can of worms, and set a precedent for doing the same thing for less “friendly” governments. And a “back door” to individual phone data will compromise overall security, leaving phones vulnerable, in Tim Cook’s words, to “hackers and criminals who want to access it, steal it, and use it without our knowledge or permission.”

Since the appearance of the Snowden documents, it’s hard for many of us, at least on the level of sentiment, to root for the US government wanting access to phone data. Though the case is complex (and Apple has unlocked phones for the FBI before), the surveillance state is a remarkably frightening prospect, and even the very targeted, essentially forensic, aims of the FBI in the San Bernardino case understandably evoke worries.

But Apple’s battle with the FBI brings to mind Bob Dylan’s quip that “you’re gonna have to serve somebody.” We face something like the classic high-school English class choice between Orwell’s “Big Brother” and Huxley’s “Brave New World.” If the FBI concerns us, Apple should, perhaps, concern us even more.

As Hannah Arendt makes clear in The Human Condition, privacy never stands alone: It always has its co-dependents—especially, the public, the political, and the social. Changes in the meaning of “privacy” mean changes in the meaning of the “public,” and the other way around. The private and the public are interlocking political concerns.

In other words, whenever you are faced with a debate about privacy, also ask what the implications of the debate’s potential outcomes are for public life. Continue reading

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Apple Watch and the Quantified Self

Today Apple unveiled its latest technological creation, the Apple Watch, a wearable computer that tracks not only time but your every step, heartbeat, and calorie. With their latest product, Apple contributes to the growing availability of devices and apps that track and record our activities and biostatistics such as Fitbit, Basis, and My Fitness Pal. Given Apple’s commercial influence, the Apple Watch may well turn the nascent Quantified Self (QS) movement into a cultural mainstay delivering “self knowledge through numbers.”

Apple Watch

Apple Watch

Most QS practices track health-related activities such as calorie intake, exercise, and sleep patterns, but they are increasingly used to document and track experiences of grief, exploration, and productivity. And tracking apps and devices are even making their way unexpected areas of life experience. Attempts to measure the soul, data point by data point, for example, are increasingly common. Just last January a Menlo Park pastor teamed up with a University of Connecticut sociologist to create SoulPulse, which, as Casey N. Cep explains, is a

 a technology project that captures real-time data on the spirituality of Americans. SoulPulse attempts to quantify the soul, an unbodied version of what FitBit, the exercise-tracking device, has done for the body. After filling in a brief intake survey on your age, race, ethnicity, education, income, and religious affiliation, SoulPulse contacts you twice a day with questions about your physical health, spiritual disciplines, and religious experiences. Each of the surveys takes less than five minutes to complete.

SoulPulse encourages users to learn about their “spirituality” through the power of big data and digital automation. This may sound crazy, but what’s the difference between tracking your daily prayer life with an app and doing so with another set of repeatable instructions, such as the Benedictine Rule and its set of daily readings and reminders to ponder God?

Many aspects of the QS movement are anything but new. Western cultures have long maintained practices that document behaviors and experiences in order to discipline ourselves. Capitalism and quantifying the self have been intimately linked for some time. Early accounting practices allowed businessmen to understand the consequences of their behavior so that it could be modified in the future. Merchants developed account logs that allowed them to track the results of their business transactions and to modify them in the future.  Perhaps they had purchased too much grain and it spoiled before it could be sold. In the following year, the same merchant could alter his practice based on this cataloged information. And Frederick W. Taylor’s scientific management theories relied on precise measurements of workers’ efficiency.

And more in the tradition of St. Benedict, people have long kept track of their spiritual lives. Benjamin Franklin dutifully recorded his success in adhering to a list of thirteen virtues each day. Diaries and journals have long been witness not just to bad poetry but to detailed lists of eating and sleeping habits. Weight Watchers and its point system, founded in 1963,  turned such practices into a business.

Despite such similarities, tracking devices such as Apple Watch are not the same as eighteenth-century diaries. The former have the potential to revolutionize the health sector and facilitate better care, but what happens when they don’t just give away our desires on Facebook (I like this!) but open up a one-way data stream on our bodies? How long will it take for all that personal data to make its way to our insurance companies? (The now-common annual biometric screenings will seem quaint by comparison.)

Self-reflection and personal development are broad cultural values. But what happens to us when we focus on aspects of ourselves that are easily recorded and converted into numbers? QS enthusiasts advocate for the expansion of tracking devices from the private sphere into the work environment, where they might provide insights on employee selection, promotion, and productivity. How will tracking social and personal behavior, such as how many times one smiles during the day, alter work environments and those who inhabit them?

Digital practices and techniques for tracking and disciplining the self are different from the analogue and print predecessors for several reasons. First, what they can track has expanded. Benjamin Franklin most likely didn’t know the rate of his perspiration. Second, the precision with which data is measured and recorded is continually increasing. Similarly, tracking devices and apps are increasingly frictionless: They do their job with minimal interruption and effort on the part of the user. Finally, the digital format of the data represents a marked difference from records of the past. Many of these tracking devices easily connect to apps and programs that analyze the data, dictating to the individual a pre-programmed assessment of success or failure. The digital nature of the information also makes it easily available and transferable.

These new developments and the manufacture and dissemination of these technologies and apps through popular and trusted brands such as Apple are likely to expand the degree to which individuals come to imagine themselves, their bodies, and their habits through and as numbers. As we continue into our quantified future, will these new digital practice alter what will means to be a good person, a successful person, or an efficient person? Will be we able to juke the numbers?  Just because the technology is intended to track behavior and facilitate modification of that behavior doesn’t mean that it won’t be put to other purposes. What will we make of our new digital tracking practices and the self that we come to know through numbers?

Claire Maiers is a graduate student in the Department of Sociology at the University of Virginia.

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